![]() The solution? Use a purpose-built roadmap application-an app designed specifically for creating roadmaps. Presentation and spreadsheet software, for example, require manual updates and make sharing more difficult because they output static files that can’t easily be shared and accessed in a central location. ![]() In case you’re curious, other major issues were that the PMs’ roadmaps were not visually compelling-making it more difficult to use them to win stakeholder buy-in-and the fact that because they were static documents, they often left executives and other stakeholders with outdated information.īefore creating a roadmap, think carefully about the pros and cons of whatever application you’re planning to use. And wouldn’t you know, the top challenge these PMs cited when it came to their product roadmaps was that they took far too much time to create and update. Yet when we surveyed product managers a couple of years ago to find out how they were creating their roadmaps and their major challenges, we found that the typical PM was still using presentation software and spreadsheets to create a roadmap. If your roadmap tool doesn’t allow for easy updates and easy sharing across the organization, what value does it add? All of these changes need to be reflected on the roadmap, which itself will ideally be easily accessible so any relevant party-development, marketing, sales, executive stakeholders-can view it and gain an up-to-date picture of where the product is in its development journey. ![]() This could lead to untold hours of extra work for you, a roadmap that presents itself poorly, and stakeholders with consistently outdated information.Īlthough a roadmap is often mistakenly viewed as a static document-something that’s written down once and then left more or less intact-the truth is that a roadmap is a living, dynamic document. This is a critical decision to make because if you choose the wrong application to build your roadmap, you’ll be stuck with that application throughout your product’s development. The first thing to think about when creating a roadmap is the tool you’ll be utilizing. Make sure you’re using the right roadmap tool. It will walk you through all of the strategic steps to get to a finished product roadmap and beyond.īut if you are indeed ready to create a roadmap, below is a helpful guide to get you started.Ĥ How to Build a Roadmap 1. If, after reading this introduction, you determine that your team might not quite be ready for creating a roadmap-perhaps you’re still at the strategy brainstorming stage-I’d recommend you download our free book, Product Roadmaps: Your Guide to Planning and Selling Your Strategy. Make sure you are reviewing and updating your roadmap frequently.Make sure a strategic justification accompanies every item on the roadmap. ![]() Make sure your roadmap is visually clear and compelling.Make sure you’re using the right roadmap tool.In this post, we’ll take you through four key things to consider when creating your product roadmap (and will review what oversights to avoid): And finally, you can start creating a roadmap to capture and communicate that vision and strategy. Then you’ll settle on a high-level strategy for guiding that vision to reality. First, you’ll determine the product’s vision. The early stages of your product development process should follow a clear order of strategic product planning. You and your team can’t simply sit down with the idea of developing a new product and immediately jump into creating a roadmap without clearly understanding that new product’s vision and strategy first.Īfter all, your roadmap won’t be able to do its job of effectively documenting vision and strategy if those two all-important elements haven’t already been thought through, vetted, and agreed upon. This means the process of creating a roadmap can’t happen in a vacuum. First and foremost among those roles is to convey a product’s vision and strategy clearly. We’ve written in detail about what a roadmap is and what its primary roles are. This strategy doesn’t have to be fully worked out and documented-that’s what the product roadmap itself is for-but you should have already determined the major components of your product strategy and the reasoning behind them. Second, you and your team have identified a high-level strategy to make that product vision a reality. First, your organization has already determined your product’s vision: the big-picture plan for what the product will accomplish in the market and for your company. If you’re ready to start creating a roadmap, I’ll assume two things.
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